Creating and Selling Software

Wednesday, April 16, 2008

Do you want to know how to create and sell software that will definitely make your online business flourish? A lot of software programs are being distributed over the internet these days. Some of them are offered for free, others as shareware, and some you have to purchase first before you get to use them. Needless to say, those people who are good at programming and creating either web-based or windows-based software are enjoying either a good amount of money in their bank accounts or traffic for their websites due to the software. Software can be a good viral marketing technique and an online business at the same time.



If you want to create and sell software, here are some good tips you can follow:



1. Brush up on your programming skills.

You can't create any software without knowing how to program in the first place. Software is a set of programs that the computer is supposed to run. You have to learn lots of syntax, commands, and execution methods in order to create software. If you want to create the software yourself, you have to start learning programming from scratch or brush up on it if you already have a comprehensive background about it. Else, you might just need to hire a person to do the actual programming job for you.



2. Select a program that will benefit many people.

You don't have to be reminded that you need to create programs that are needed by almost all people over the internet and not just a few. Think of a program that will make internet surfing faster, better, and more worthwhile. A program that would make a certain computer task faster is a good suggestion too. It need not be something groundbreaking. A small program that will generate a person with an active mailing list, a template for their blogs, and other useful software should be good enough.



3. Give trial periods for your software.

It is best that you allow people to run a test on your software before actually asking them to buy it. A trial period for your software is a good idea. You can also distribute free versions of your software with limited features. And if people want to unlock some of the features of your software, they simply have to buy the full version. People are more willing to buy software if they are convinced that they are the ones they need. It is also important that they know how to use it, because functional software is worthless if it is not user-friendly.



4. Promote your software on the right channels.

Software are best promoted on other websites that are providing users with a review of a program with a link for download. These websites are reliable and people are more willing to try software from them rather than from other sites wherein they are going to run the risk of downloading a malware or a spyware. Be sure that your software is not associated with these destructive programs. Because when it does, you have lower chances of selling your software at all.



5. Get affiliates to sell your software.

For your software to achieve maximum popularity, try attracting potential affiliates to sell them for you. The job of your affiliates is to promote your site that carries your software for sale. Any affiliate who bought the software from their marketing efforts will be entitled to a certain percentage of the sale. There are a lot of affiliate scripts available over the internet these days. You can use these scripts so that it becomes easy for you to track which affiliate made the sale for proper compensation. Affiliate marketing is still the best way to sell products off the internet. This is because people will know about your products with little or no effort on your part.



These are the ways on how you can create and sell software over the internet. Once you have followed all these steps, you should be ready for the momentous effect of your software for you and your online popularity. Software are still the best sellers over the internet because they can be delivered in real-time. And besides, all people over the internet have a use for them because they all have a computer to surf the internet after all.

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